Naresh Malhotra
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Lee Krajewski
Naresh Malhotra
Operations Management: Processes and Supply Chains, Global Edition
Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format.
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Naresh Malhotra
Naresh Malhotra
Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.
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