Gordon Foxall
- Auteur
Boeken van Gordon Foxall
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Gordon Foxall
Consumer Behaviour Analysis
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
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Gordon Foxall
Strategic Marketing Management (RLE Marketing)
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans.
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Gordon Foxall
Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy.
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