DB Herron
Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors
Proven and Practical Strategies to Get More Customers, Members, and Donors
Gebonden Engels 1996 9780787903268
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The most helpful blAnd of theory and nuts–and–bolts practice I′ve seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization′s message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15–point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
Specificaties
ISBN13:9780787903268
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:304
Uitgever:John Wiley & Sons
Hoofdrubriek:Leiderschap, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
MARKETING AND NONPROFIT ORGANIZATIONS.
<br />
<br /> The Role and Benefits of Marketing in Nonprofit Organizations.
<br />
<br /> What Are You Selling? What Are They Buying?
<br />
<br /> CONDUCTING COST EFFECTIVE MARKET RESEARCH.
<br />
<br /> Who is Your Customer?: The Values and Techniques of Market Research.
<br />
<br /> Target Marketing to Reach Your Best Customers.
<br />
<br /> How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.
<br />
<br /> Strengthening Your Marketing Practices with Internal Audits.
<br />
<br /> SUCCESSFUL MARKETING STRATEGIES.
<br />
<br /> Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.
<br />
<br /> Making Advertising Work for Your Nonprofit.
<br />
<br /> Media Selection: Choosing the Right Mix.
<br />
<br /> Packaging Programs and Services for Your Market.
<br />
<br /> Strategies for Recruiting the Volunteers You Want Most.
<br />
<br /> Your Marketing Strategy: Fifteen Steps for Putting It All Together.
<br />
<br /> The Role and Benefits of Marketing in Nonprofit Organizations.
<br />
<br /> What Are You Selling? What Are They Buying?
<br />
<br /> CONDUCTING COST EFFECTIVE MARKET RESEARCH.
<br />
<br /> Who is Your Customer?: The Values and Techniques of Market Research.
<br />
<br /> Target Marketing to Reach Your Best Customers.
<br />
<br /> How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.
<br />
<br /> Strengthening Your Marketing Practices with Internal Audits.
<br />
<br /> SUCCESSFUL MARKETING STRATEGIES.
<br />
<br /> Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.
<br />
<br /> Making Advertising Work for Your Nonprofit.
<br />
<br /> Media Selection: Choosing the Right Mix.
<br />
<br /> Packaging Programs and Services for Your Market.
<br />
<br /> Strategies for Recruiting the Volunteers You Want Most.
<br />
<br /> Your Marketing Strategy: Fifteen Steps for Putting It All Together.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan