Marketing Automation for Dummies

Introduction 1 Part I: Getting Started with Marketing Automation 5 Chapter 1: Introducing the Concepts of Marketing Automation 7 Chapter 2: Creating a Business Case for Marketing Automation 17 Chapter 3: Choosing a Marketing Automation Solution 31 Chapter 4: Setting Up a New Marketing Automation Tool 39 Part II: Working with Data and Leads 59 Chapter 5: CRM Integration 61 Chapter 6: Creating Segmented Lists 77 Chapter 7: Sending Leads to Sales 95 Part III: Running Automation Campaigns 109 Chapter 8: Content Marketing and Its Place in Marketing Automation 111 Chapter 9: Creating Forms and Landing Pages 129 Chapter 10: Sending Emails and Nurture Campaigns 149 Part IV: Mixing, Scoring, and Reporting 179 Chapter 11: Combining Automation with Other Marketing Programs 181 Chapter 12: Scoring Leads 195 Chapter 13: Generating Reports 215 Part V: Putting It All Together 241 Chapter 14: Mastering Your First Campaigns 243 Chapter 15: Implementing Advanced Marketing Automation Techniques 259 Part VI: The Part of Tens 275 Chapter 16: The Top Ten Marketing Automation Mistakes 277 Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read 283 Index 287