Essentials of Marketing Research ISE

<p>Part 1: The Role and Value of Marketing Research Information&nbsp;&nbsp;</p><p>Chapter 1: Marketing Research for Managerial Decision Making&nbsp;&nbsp;</p><p>Chapter 2: The Marketing Research Process and Proposals&nbsp;</p><p><br></p><p>Part 2: Designing the Marketing Research Project&nbsp;&nbsp;</p><p>Chapter 3: Secondary Data, Literature Reviews, and Hypotheses&nbsp;&nbsp;</p><p>Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches&nbsp;</p><p>Chapter 5: Descriptive, Predictive and Causal Research Designs&nbsp;&nbsp;</p><p><br></p><p>Part 3: Gathering and Collecting Accurate Data&nbsp;&nbsp;</p><p>Chapter 6: Sampling: Theory and Methods&nbsp;&nbsp;</p><p>Chapter 7: Measurement and Scaling&nbsp;&nbsp;</p><p>Chapter 8: Designing the Questionnaire&nbsp;&nbsp;</p><p><br></p><p>Part 4: Data Preparation, Analysis, and Reporting the Results&nbsp;&nbsp;</p><p>Chapter 9: Qualitative Data Analysis&nbsp;&nbsp;</p><p>Chapter 10: Preparing Data for Quantitative Analysis&nbsp;&nbsp;</p><p>Chapter 11: Basic Data Analysis for Quantitative Research&nbsp;&nbsp;</p><p>Chapter 12: Examining Relationships in Quantitative Research&nbsp;</p><p>Chapter 13: Communicating Marketing Research Findings&nbsp;&nbsp;</p><p><br></p>