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John V. Thill, Courtland L. Bovee

MyLab Business Communication without Pearson eText for Excellence in Business Communication, Global Edition

Name: MyLab Business Communication without Pearson eText for Excellence in Business Communication, Global Edition
Author: John V. Thill

Onbekend Engels 2021 9781292404875

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This title is a Pearson Global Edition. The Editorial team atPearson has worked closely with educators around the world to include contentwhich is especially relevant to students outside the United States.

For undergraduate courses in businesscommunication.

Develop business students’professional communication skills

Following in the wake of thedigital revolution and the advent of social media, business communication hasbeen hit by yet another revolutionary change: the rise of intelligentcommunication technology. In this 13th Edition of Boveé andThill’s Excellence in Business Communication, the mostsignificant and recent technology-related changes affecting the business worldare thoroughly discussed. Not to be forgotten, the text continues to emphasizethe fundamental skills and principles of business communication. Featuringpractical advice, time-tested processes, and real-world examples, Excellencein Business Communication is the premier text for honing anddeveloping business students’ essential communication skills.

MyLab® Business Communication is not included. Students, if MyLab Business Communication isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Business Communication should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.

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ISBN13:9781292404875

Taal:Engels

Bindwijze:onbekend

Uitgever:Pearson Education

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Inhoudsopgave

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION <o:p></o:p> 1. Professional Communication in a Digital, Social, Mobile World <o:p></o:p> 2. Interpersonal Communication Skills <o:p></o:p> 3. Collaboration and Business Etiquette <o:p></o:p> 4. Communication Challenges in a Diverse, Global Marketplace  PART 2: APPLYING THE THREE-STEP WRITING PROCESS <o:p></o:p> 5. Planning Business Messages <o:p></o:p> 6. Writing Business Messages <o:p></o:p> 7. Completing Business Messages  PART 3: CRAFTING BRIEF BUSINESS MESSAGES <o:p></o:p> 8. Crafting Messages for Digital Channels <o:p></o:p> 9. Writing Routine and Positive Messages <o:p></o:p> 10. Writing Negative Messages <o:p></o:p> 11. Writing Persuasive Messages  PART 4: PREPARING REPORTS AND PRESENTATIONS <o:p></o:p> 12. Planning Reports and Proposals <o:p></o:p> 13. Writing and Completing Reports and Proposals <o:p></o:p> 14. Developing and Delivering Business Presentations  PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS <o:p></o:p> 15. Building Careers and Writing Résumés <o:p></o:p> 16. Applying and Interviewing for Employment <o:p></o:p> <o:p>   </o:p>

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MyLab Business Communication without Pearson eText for Excellence in Business Communication, Global Edition

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