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Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

Paperback Engels 2021 9781292405247
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. 

For undergraduate courses in business communication.

This package includes MyLab. 

Develop business students' professional communication skills

Following in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Boveé and Thill's Excellence in BusinessCommunication, the most significant and recent technology-relatedchanges affecting the business world are thoroughly discussed. Not to beforgotten, the text continues to emphasize the fundamental skills andprinciples of business communication. Featuring practical advice, time-testedprocesses, and real-world examples, Excellence in BusinessCommunication is the premier text for honing and developing businessstudents' essential communication skills. 

Reach every student with PearsonMyLab Business Communication

MyLab® empowers you to reach every student. This flexibledigital platform combines unrivaled content, online assessments, andcustomizable features so you can personalize learning and improve results, onestudent at a time.

Pearson MyLab Business Communication should only be purchased when required byan instructor. Please be sure you have the correct ISBN and Course ID.Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9781292405247
Taal:Engels
Bindwijze:paperback

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Inhoudsopgave

<div class="c-section-headers-number-list_container"> <h4>PART I: FUNDAMENTALS OF MARKETING MANAGEMENT</h4> <ol> <li>Defining Marketing for the New Realities</li> <li>Marketing Planning and Management</li> </ol> <h4>PART II: UNDERSTANDING THE MARKET</h4> <ol start="3"> <li>Analyzing Consumer Markets</li> <li>Analyzing Business Markets</li> <li>Conducting Marketing Research</li> </ol> <h4>PART III: DEVELOPING A WINNING MARKETING STRATEGY</h4> <ol start="6"> <li>Identifying Market Segments and Target Customers</li> <li>Crafting a Customer Value Proposition and Positioning</li> </ol> <h4>PART IV: DESIGNING VALUE</h4> <ol start="8"> <li>Designing and Managing Products</li> <li>Designing and Managing Services</li> <li>Building Strong Brands</li> <li>Managing Pricing and Sales Promotions</li> </ol> <h4>PART V: COMMUNICATING VALUE</h4> <ol start="12"> <li>Managing Marketing Communications</li> <li>Designing an Integrated Marketing Campaign in the Digital Age</li> <li>Personal Selling and Direct Marketing</li> </ol> <h4>PART VI: DELIVERING VALUE</h4> <ol start="15"> <li>Designing and Managing Distribution Channels</li> <li>Managing Retailing</li> </ol> <h4>PART VII: MANAGING GROWTH</h4> <ol start="17"> <li>Driving Growth in Competitive Markets</li> <li>Developing New Market Offerings</li> <li>Building Customer Loyalty</li> <li>Tapping into Global Markets</li> <li>Socially Responsible Marketing</li> </ol> </div>

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        Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)