Integrated Advertising, Promotion, and Marketing Communications, Global Edition

<div class="c-section-headers-number-list_container"> <h3>PART 1: THE IMC FOUNDATION</h3> <ol> <li>Integrated Marketing Communications</li> <li>Brand Management</li> <li>Buyer Behaviors</li> <li>The IMC Planning Process</li> </ol> <h3>PART 2: IMC ADVERTISING TOOLS</h3> <ol start="5"> <li>Advertising Campaign Management</li> <li>Advertising Design</li> <li>Traditional Media Channels</li> </ol> <h3>PART 3: DIGITAL AND ALTERNATIVE MARKETING</h3> <ol start="8"> <li>Digital and Mobile Marketing</li> <li>Social Media</li> <li>Alternative Marketing</li> </ol> <h3>PART 4: IMC PROMOTIONAL TOOLS</h3> <ol start="11"> <li>Database and Direct Response Marketing and Personal Selling</li> <li>Sales Promotions</li> <li>Public Relations and Sponsorship Programs</li> </ol> <h3>PART 5: IMC ETHICS, REGULATION, AND EVALUATION</h3> <ol start="14"> <li>Relations and Ethical Concerns</li> <li>Evaluating an Integrated Marketing Program</li> </ol> </div>