Samenvatting
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Specificaties
ISBN13:9781349478705
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART I: INTRODUCTION 1. Introduction Part II: Review of the Literature 2. Literature on Institutional Advancement Outside of Fundraising 3. Literature on Fundraising 4. Hidden Research: Dissertations PART III: MAJOR QUESTIONS AND ANSWERS 5. Why Donors Give 6. Campus Green Update 7. Trends in Research PART IV: THE FUTURE OF ADVANCEMENT RESEARCH 8. Suggestions for Research Appendix A: Institutional Advancement Literature, 1991-2013 Appendix B: References
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan