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Marketing: Manga for Success

Paperback Engels 2023 9781394176137
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Learn indispensable marketing basics, strategies, and techniques

Marketing: Manga for Success introduces you to the fundamental principles of marketing and shows you how to develop a concrete marketing strategy. Following the story of Marimo, a 28-year-old who is recently laid off from her job in Tokyo, you’ll learn the indispensable importance of marketing. Her father runs a small business, which is facing a severe decrease in customers and is under acquisition threat from a local competitor. Without marketing knowledge, Marimo is unable to help. Feeling defeated, she dozes off in her bedroom. In her sleep, she meets the mysterious duo, Rosie and Emo.

They teach her how to rebuild her family’s business through marketing, and she starts to put her newfound knowledge into practice, step by step. With this approachable book, you’ll quickly grasp marketing topics and have fun learning how to apply them in the real world.

- Learn the most important marketing theories and techniques, including formulating and implementing a strategy
- Master concepts like AIDMA Theory, Kotler’s purchase decision process, marketing 4P’s, branding, product life cycle management, viral marketing, and more
- See how marketers analyze competitor’s strengths and weaknesses to identify ways of standing out and winning new customers

Discover why manga for businesspeople is so wildly popular in Japan, China, Korea, and elsewhere. Marketing: Manga for Success is fun to read and apply—and it could just revitalize your business!


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