Talking about Health – Why Communication Matters

Preface.
<p>1. Why Communicating about Health Matters.<br /> It Answers the Question, "Who Am I?"<br /> It Answers the Question, "Who s Responsible?"<br /> It Opens the Gate for "Resources"<br /> It Promotes (Mis)Understanding<br /> It Guides Effort, Emotion, and Excuse<br /> Summing It Up </p>
<p>2. How "Normal" Am I?<br /> Compared to the Numbers<br /> Compared to the Stories<br /> When It Comes to Poor Health<br /> When Choosing Alternative Treatments<br /> When We Don t Want to Know<br /> Summing It Up </p>
<p>3. What Are My "Risk" Factors?<br /> Our Response to Reward Cues<br /> Our Response to Punishment Cues<br /> How We View Novelty<br /> When We Procrastinate<br /> What God Has to Do with It<br /> Summing It Up </p>
<p>4. Why Don t We Get "Care"?<br /> Our Doctors Didn t Recommend It<br /> Family or Friends Don t Support It<br /> We Use Support Networks<br /> We re Managing Impressions<br /> We re too Optimistic or Fatalistic<br /> Summing It Up </p>
<p>5. Is the "Public Good" Good for Me?<br /> When We Have to "Tell"<br /> When Our Freedoms Are Limited<br /> When Safety Clashes with (E)Quality<br /> What Nonprofits Have to Do with It<br /> Why Public Health Matters<br /> Summing It Up </p>
<p>6. Who Profits from My Health?<br /> Pharma–, Cosme–, and Nutri–ceuticals<br /> The News, It Is an Industry<br /> The Entertainment Industry<br /> Band–Aids, Crutches and More Oh My!<br /> Who Benefits from Our Health Illiteracy?<br /> Summing It Up </p>
<p>7. What s Politics Got to Do with It?<br /> Medical Research and Disparities<br /> Political Agenda–setting and Priorities<br /> Religious Agendas and Priorities<br /> Medical Associations and Lobbyists<br /> Patient Advocacy<br /> Summing It Up </p>
<p>8. An Agenda for the Twenty–first Century: Increase Informed Choice and Consent, or "If I Ran the Circus "<br /> Make "Personalized Medicine" Personal<br /> Be Timely in the Telling<br /> Fill in the Blanks<br /> Track Your Health Report ( and Your Credit Report, Too)<br /> Stay Out of "The Big Muddy"<br /> Summing It Up <br /> A Final Thought</p>
<p>References.</p>
<p>Index.</p>