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Designing for Behavior Change

Applying Psychlogie and Behavioral Economics

Paperback Engels 2020 9781492056034
Verkooppositie 2298Hoogste positie: 2298
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Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product’s impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions


Aantal pagina's:400


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Foreword Preface Understanding the Mind and Behavior Change Chapter 1: How the Mind Decides What to Do Next Chapter 2: Why We Take Certain Actions and Not Others Chapter 3: Strategies for Behavior Change Discovering the Right Outcome, Action, and Actor Chapter 4: Figuring Out What You Want to Accomplish Chapter 5: Selecting the Right Target Action Developing the Conceptual Design Chapter 6: Structuring the Action Chapter 7: Constructing the Environment Chapter 8: Preparing the User Designing the Interface and Implementing It Chapter 9: Moving from Conceptual Designs to Interface Designs Chapter 10: Reviewing and Fleshing Out the Interface Designs Chapter 11: Turning the Designs into Code Refining the Product Chapter 12: Measuring Impact Chapter 13: Identifying Obstacles to Behavior Change Chapter 14: Learning and Refining the Product Putting It into Practice Chapter 15: Common Questions and a Start-to-Finish Example Chapter 16: Conclusion Glossary of Terms Resources to Learn More Bibliography About the Author

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        Designing for Behavior Change