R Cartwright
Going Global – Enterprise 02.02
Enterprise 02.02
Paperback Engels 2002 9781841123165
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Fast track route to mastering globalization and successfully managing global expansion
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization
Examples and lessons from some of the world′s most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive resources guide
Specificaties
ISBN13:9781841123165
Taal:Engels
Bindwijze:paperback
Aantal pagina's:118
Uitgever:John Wiley & Sons
Hoofdrubriek:Algemeen management, Algemeen management
Serie:Express Exec
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction to Express Exec v
<br />
<br /> 02.02.01 Introduction to Going Global 1
<br /> 02.02.02 Definition of Terms: What is Going Global? 5
<br /> 02.02.03 Evolution of Going Global 13
<br /> 02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27
<br /> 02.02.05 The Issue of Globalization 35
<br /> 02.02.06 The State of the Art of Going Global 45
<br /> 02.02.07 Going Global Success Stories 59
<br /> 02.02.08 Key Concepts and Thinkers 79
<br /> 02.02.09 Resources for Going Global 89
<br /> 02.02.10 Ten Steps to Assist Going Global 99
<br />
<br /> Frequently Asked Questions (FAQs) 105
<br /> Index 109
<br />
<br /> 02.02.01 Introduction to Going Global 1
<br /> 02.02.02 Definition of Terms: What is Going Global? 5
<br /> 02.02.03 Evolution of Going Global 13
<br /> 02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27
<br /> 02.02.05 The Issue of Globalization 35
<br /> 02.02.06 The State of the Art of Going Global 45
<br /> 02.02.07 Going Global Success Stories 59
<br /> 02.02.08 Key Concepts and Thinkers 79
<br /> 02.02.09 Resources for Going Global 89
<br /> 02.02.10 Ten Steps to Assist Going Global 99
<br />
<br /> Frequently Asked Questions (FAQs) 105
<br /> Index 109
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan