Christine Cowen-Elstner
Impacting the Sensory Experience of Products
Experimental Studies on Perceived Quality
Paperback Engels 2018 9783658212056Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
Specificaties
ISBN13:9783658212056
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
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Inhoudsopgave
Quality perception and possible influences.- Sensory marketing and the five senses.- Possibilities for unconscious consumer influence.- Empirical investigation of the environmental influence.- Experimental research of the importance of product packaging. <p></p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan