Jorg Igelbrink,
Jörg Igelbrink
Perceived Brand Localness
An Empirical Study of the German Fashion Market
Paperback Engels 2019 9783658287665Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Specificaties
ISBN13:9783658287665
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Serie:Business Analytics
Lezersrecensies
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Inhoudsopgave
Brand Perception.- Fashion Influencer in the Context of Social Media.- Positioning of Local Fashion Brands.- New Typology: Consumers Purchase Motivation.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan