Algemeen management

Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.

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R Saunders

Business the Amazon.com Way – Secrets of the Worlds Most Astonishing Web Business

paperbackEngels9781841121550 29-10-2001

Having toppled the bookselling giants on–line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web′s most recognisable site, is Amazon pushing its luck or positioning for the future of e–commerce? Meer

14,85

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M Bayler

Promiscuous Customers: Invisible Brands – Delivering Value to Digital Markets

paperbackEngels9781841121598 7-11-2001

Phones, TV′s, PDA′s, watches and even fridges are rapidly taking the place of the PC. Now Europe′s proliferating channels and devices – plus its multiple cultures and languages – are writing tomorrow′s rules. Meer

23,18

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M Cunningham

Smart Things to Know About E–Business

paperbackEngels9781841121697 9-1-2002

Smart Things to Know About E–Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. Meer

19,02

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T Merriden

Irresistible Forces – The Business Legacy of Napster & the Growth of the Underground Internet

paperbackEngels9781841121703 4-9-2001

This book is about – but not only about – Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. Meer

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R Scase

Living in the Corporate Zoo – Life & Work in 2010

paperbackEngels9781841121871 11-3-2002

"This powerfully argued book combines excellent analysis of future trends with insights into directing and managing the forces of change." – Jim Coulter, Chief Executive, National Housing Federation "A thought–provoking re–examination of the modern world, its changing culture, people and lifestyles. Meer

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D Lamont

Global Strategy – Strategy 03.02

paperbackEngels9781841121901 25-3-2002

Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world′s most successful businesses, including Wal–Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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D Lamont

Global Marketing – Marketing 04.02

paperbackEngels9781841121918 29-1-2002

Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Meer

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P Forsyth

Career Management – Life & Work 10.03

paperbackEngels9781841121925 13-12-2001

Fast track route to jump–starting your career Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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P Forsyth

Sales Management – Marketing 04.10

paperbackEngels9781841121932 13-12-2001

Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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R Birn

Market Research – Marketing 04.09

paperbackEngels9781841121949 13-12-2001

Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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P Forsyth

Channel Management – Marketing 04.07

paperbackEngels9781841121956 13-12-2001

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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MJ Cunningham

E–Strategy – Strategy 03.03

paperbackEngels9781841122144 25-3-2002

Fast track route to developing effective and profitable e–strategies for organizations. Covers all the key techniques for development of a coherent and effective e–strategy for an organization. Meer

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J Gottschalk

Crisis Management – Operations & Technology 06.05

paperbackEngels9781841122151 29-1-2002

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J Middleton

Culture – Organizations 07.04

paperbackEngels9781841122168 26-2-2002

Fast track route to mastering culture and culture change Covers the key areas of culture, from how culture evolves and why different companies have different cultures to cultural diagnosis and implementing successful change Examples and lessons from some of the world′s most successful businesses, including Amazon. Meer

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J Middleton

Organizational Behavior – Organizations 07.10

paperbackEngels9781841122175 26-2-2002

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N Hamson

Global Innovation – Innovation 01.02

paperbackEngels9781841122199 25-3-2002

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A Holmes

Lifelong Learning – Life & Work 10.06

paperbackEngels9781841122571 13-12-2001

Fast track route to increasing your intellectual capital by mastering all aspects of lifelong learning Covers all the key techniques of lifelong learning, from keeping a learning log and a self–development plan to finding a personal coach/mentor and getting yourself published Examples and lessons from successful companies that generate a continuous learning culture including Barclays and The Leverage Organisation, and ideas from the smartest thinkers in the field Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. Meer

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B Romanek

Mergers and Acquisitions – Finance 05.09

paperbackEngels9781841123394 25-3-2002

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A Holmes

Risk Management – Finance 05.10

paperbackEngels9781841123417 20-2-2002

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Meer

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P Millot

Risk Management in Life Critical Systems

gebondenEngels9781848214804 7-11-2014

195,09

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