Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. Meer
The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world. Meer
This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montréal, Canada, in May 2015. Meer
In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products—all on LinkedIn. Meer
A "New York Times" bestseller, "The AdSense Code" is now revised and updated, making it the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. Meer
This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer
eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are. Meer
The crowdfunding expert known as "The Crowdsourceress"-who is hugely successful and has some of the biggest and most famous Kickstarter campaigns in her portfolio-writes the definitive guide for anyone looking to raise money for a creative endeavor, product, or cause. Meer
This book
constitutes the refereed proceedings of the 12th International Joint Conference
on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in
July 2015. Meer
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer
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