Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Martin De Saulles

Business of Data

GebondenEngels9781138385665 10-7-2020

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer

188,54

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Martin De Saulles

Business of Data

PaperbackEngels9781138385672 10-7-2020

54,36

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R Heisterberg

Creating Business Agility – How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

gebondenEngels9781118724569 17-10-2014

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer–centric business. Meer

66,78

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I Mergel

Social Media in the Public Sector – A Guide to Participation, Collaboration, and Transparency in the Networked World Networked World

gebondenEngels9781118109946 16-11-2012

In today′s networked world, the public sector is tapping into new media applications to increase government organizations′ participation, transparency and collaboration. Meer

84,10

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C Diaz–Ortiz

Twitter for Good – Change the World One Tweet at a Time

gebondenEngels9781118061930 27-9-2011

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Meer

27,30

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Beth Hayden

Pinfluence

paperbackEngels9781118393772 26-7-2012

How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. Meer

23,14

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,69

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Lifestyle Brands

gebondenEngels9781137285928 5-12-2012

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer

86,39

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H. Oinas-Kukkonen

Humanizing the Web

gebondenEngels9781137305695 6-2-2013

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer

61,99

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The Cambridge Handbook of Consumer Privacy

PaperbackEngels9781108971461 17-12-2020

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer

48,59

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Computational Advertising

GebondenEngels9780367206383 27-5-2020

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

184,04

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Convergence of Blockchain Technology and E-Business

PaperbackEngels9780367499198 4-10-2024

The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer

80,50

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Handbook of e-Business Security

PaperbackEngels9780367657185 30-9-2020

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. Meer

61,53

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Judith M. Myerson

Enterprise Systems Integration

PaperbackEngels9780367396947 7-10-2019

The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. Meer

81,24

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,55

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Subhankar Das

Search Engine Optimization and Marketing

GebondenEngels9780367278786 25-1-2021

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer

148,84

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Miriam O'Callaghan

Decision Intelligence

GebondenEngels9781032384108 26-4-2023

1. Provides a multidisciplinary approach of building knowledge on DI; 2. Discusses the limits of the human brain and why computer models are better at making decisions; 3. Meer

124,90

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Manoj Kumar Lal

Knowledge Driven Development

GebondenEngels9781108475211 12-7-2018

This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer

78,89

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JC Wolfe

Domain Names Rewired – Strategies for Brand Protection in the Next Generation of the Internet

gebondenEngels9781118312629 4-12-2012

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 . Meer

70,25

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