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Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Meer
Written by an expert author team of BTEC teachers, verifiers and computing professionals so you can be sure the content is reliable, relevant and of the highest quality. Meer
Written by an expert author team of BTEC teachers, verifiers and information technology professionals so you can be sure the content is reliable, relevant and of the highest quality. Meer
YOUR ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.
In this book Christer Holloman, bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best-kept secrets on how to grow your online retail business. Meer
This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Meer
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
A complete, start–to–finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much–needed comprehensive resource for the world′s most widely adopted analytics tool. Meer
Apply software–inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. Meer
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards
The official word from Twitter on how to harness the power of the platform for any cause. Meer
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. Meer
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. Meer
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Meer
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