Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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H Chan

E–Commerce – Fundamentals & Applications

paperbackEngels9780471493037 20-11-2001

A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer

79,87

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Amy Joyner

The eBay Billionaires′ Club

gebondenEngels9780470055748 18-5-2007

"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer

23,14

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WS Whyte

Enabling eBusiness – Integrating Technologies, Architectures and Applications

paperbackEngels9780471899419 24-5-2001

This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer

156,04

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,23

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Daniel Rowles

Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement

paperbackEngels9781398618428 3-1-2025

47,72

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Timothy Hughes

Social Selling – Techniques to Influence Buyers and Changemakers

gebondenEngels9781398607385 3-11-2022

142,95

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Ashley Faus

Human–Centered Marketing – How to Connect to Audiences in the Age of AI

paperbackEngels9781398619388 3-5-2025

52,92

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James Roper

The Rise of E-Commerce

GebondenEngels9781399063326 24-7-2023

This book charts the rise of e-commerce from the 1990s to current day. Meer

39,78

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Building the E-Service Society

gebondenEngels9781402081545 27-7-2004

Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. Meer

180,99

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LI Feng

What is e–Business? How the Internet Transforms Or ganizations

paperbackEngels9781405125581 18-8-2006

Based on fifteen years experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. Meer

42,53

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Mike Stevens

The Direct to Consumer Playbook – The Stories and Strategies of the Brands that Wrote the DTC Rules

gebondenEngels9781398605442 3-5-2022

142,95

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LI Feng

What is e–business? – How the Internet Transforms Organizations

gebondenEngels9781405125574 21-8-2006

Based on fifteen years experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. Meer

100,70

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Daisy Morris

Community Is Your Currency

PaperbackEngels9781399714693 31-8-2023

A 10-step guide to cultivating a thriving online community and growing your business by the founder of social media consultancy and digital community The Selfhood. Meer

24,53

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William Y. Chang

Network-Centric Service Oriented Enterprise

gebondenEngels9781402064555 16-10-2007

Corporate information is skyrocketing in business values; for enterprise, what is best practice for developing and maintaining goals and standards to enhance information management and business operations? Meer

180,99

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Luis M. Camarinha-Matos

Collaborative Business Ecosystems and Virtual Enterprises

gebondenEngels9781402070204 30-4-2002

Towards collaborative business ecosystems Last decade was fertile in the emerging of new collaboration mechanisms and forms of dynamic virtual organizations, leading to the concept of dynamic business ecosystem, which is supported (or induced ? Meer

180,99

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Intelligent Information Integration in B2B Electronic Commerce

gebondenEngels9781402071904 31-10-2002

Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. Meer

120,99

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Karl Aberer

Semantic Issues in E-Commerce Systems

gebondenEngels9781402073519 31-12-2002

Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001. Meer

120,99

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Developing B2B Social Communities

paperbackEngels9781430247135 17-9-2013

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Meer

28,54

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Mike Stevens

The Direct to Consumer Playbook – The Stories and Strategies of the Brands that Wrote the DTC Rules

paperbackEngels9781398605428 3-5-2022

47,72

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Internet en social media

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