Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Nicola Lynch

The Low Carbon Economy

gebondenEngels9783319567525 20-11-2017

This edited collection explores the challenges and opportunities presented by the transition to a low carbon economy, and outlines the different approaches taken to ensure the sustainability of such a transition. Meer

184,28

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Bernardo Nicoletti

Agile Procurement

gebondenEngels9783319610849 28-9-2017

This book is the second of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer

156,08

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Case Studies in e-Government 2.0

paperbackEngels9783319355979 24-9-2016

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art analysis and perspectives. Meer

120,99

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Jiang Gao

Multimedia Data Mining and Analytics

paperbackEngels9783319347219 5-10-2016

This book provides fresh insights into the cutting edge of multimedia data mining, reflecting how the research focus has shifted towards networked social communities, mobile devices and sensors. Meer

120,99

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Sachin Chaturvedi

Science and Technology Governance and Ethics

paperbackEngels9783319361628 6-10-2016

This book analyzes the possibilities for effective global governance of science in Europe, India and China. Authors from the three regions join forces to explore how ethical concerns over new technologies can be incorporated into global science and technology policies. Meer

60,99

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Management Innovation

paperbackEngels9783319352725 23-8-2016

Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm’s adoption of organizational innovation and its performance consequences. Meer

120,99

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Performance Management Success

gebondenEngels9783319649351 2-11-2017

This book provides managers, leaders and practitioners with a dynamic framework that links several variables associated with performance management which can be applied across organizations and industries worldwide. Meer

72,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Design Thinking Research

paperbackEngels9783319359694 10-9-2016

Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. Meer

180,99

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Gunnar Eliasson

Visible Costs and Invisible Benefits

gebondenEngels9783319669922 29-11-2017

This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalyst for innovation; and the civilian commercialization of military technologies (from gunpowder and cannons to submarines, missiles and aircraft) is documented by many case illustrations that show how macro-level productivity advance has been generated. Meer

180,99

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Nuno Luis Madureira

Key Concepts in Energy

paperbackEngels9783319374727 3-9-2016

Organized around eight fundamental ideas, Key concepts in energy history explores the discoveries, technologies and new paradigms in the field of energy, and how they have changed the course of history. Meer

120,99

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Karise Hutchinson

Leadership and Small Business

gebondenEngels9783319647760 22-9-2017

This innovative book combines theoretical and practical perspectives with the power of storytelling to present a new understanding of leadership as a concept and endeavour in the small business organisation. Meer

71,48

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Christian Harrison

Leadership Theory and Research

gebondenEngels9783319686714 27-11-2017

This book provides a concise yet comprehensive literature review on leadership. As well as offering critical insight into leadership research, the author addresses emerging paradigms and identifies new approaches. Meer

85,58

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366951 22-10-2016

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Modern Data Strategy

gebondenEngels9783319689920 22-2-2018

This book contains practical steps business users can take to implement data management in a number of ways, including data governance, data architecture, master data management, business intelligence, and others. Meer

180,99

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Proceedings of the 1998 Multicultural Marketing Conference

paperbackEngels9783319369426 29-10-2016

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Advances in Through-life Engineering Services

gebondenEngels9783319499376 3-5-2017

This edited book offers further advances, new perspectives, and developments from world leaders in the field of through-life engineering services (TES). Meer

180,99

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Business Model Pioneers

gebondenEngels9783319388441 9-8-2016

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. Meer

84,99

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