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This book describes four key foundations and 25 different actions leaders can practice to become more effective in training their eyes to see things tomorrow that are currently invisible. Meer
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Meer
Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. Meer
For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Meer
The authors identify three stages of leadership development: the early ingredients for success starting from childhood; the paths that current and aspiring leaders should follow once they start a career; and what leaders should do exceptionally well to become and remain outstanding in organizations operating in multicultural environments. Meer
Challenging and innovative in its approach this book explores leadership development on many different levels in an era of internationalization when societies and organizations are becoming increasingly multicultural and undergoing many changes. Meer
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. Meer
The authors identify three stages of leadership development:early ingredients for success starting from childhood;paths that current and aspiring leaders should follow once they start a career; and what leaders should doexceptionally well to become and remain outstanding in organizations operating in multicultural environments. Meer
The first volume to explore mergers and acquisitions in the 21st century. The authors systematically introduce, characterize and evaluate these mergers, and discuss the methodologies that can be employed to measure them. Meer
A discussion on the social complexity approach, where dialogue and stories allow for the degrees of freedom needed for the opportunities of emergence to take root. Meer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Meer
Aimed at managers and executives wanting insight into how to better drive change at the micro and macro level, Ready for Change? Provides guidance in understanding the factors within different business disciplines that enable and disable lasting change through examples of good practice and 'not so good' practice within real organisations. Meer
Family firms account for a large proportion of firms in most countries. In industrialised countries of North America and Western Europe, they generally account for a large share of small and medium sized enterprises. Meer
Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several areas of the outsourcing process: establishing outsourcing relationships, maintaining and managing the relationship, and finally governing outsourcing projects successfully. Meer
This book is about how power communication inrecent years hasbegun to reflect on its own limits in a new way. It focuseson a number of areas within the welfare state and how power desires non-power. Meer
Drawing on their own extensive integration experience, the systematic analysis of 167 mergers, and cutting edge academic research, the authors of this book identify the common leadership challenges to be tackled for the achievement of what we call 'corporate health', the most thorough and sustainable test of merger success. Meer
A structured guideline for development and implementation of business strategies, programs, and models with core sustainability values is then proposed and explicitly discussed, drawing upon management models, tools and techniques proven to be effective in organizational decision-making and prognostication. Meer
Technology breakthroughs in sustainable renewable energy and energy conservation technologies require that there be a strong institutional ecosystem in place which supports innovation, but the nature of this foundation and how it works is not well-known. Meer
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. Meer
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