Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Meer
The shortage of skills in the workforce is one of the major problems facing enterprises today.This book explores the impact of the 21st-century 4Cs skills gap in organizations and how it affects their performance, innovation, and competitiveness. Meer
Although project management is a newly recognised profession, it deals with a number of significant challenges. We seem to operate in an unprecedented environment, rife with change, innovation and turbulence. Meer
Beyond a generic innovation toolkit, this book dissects the hidden biases and behavioral traps that too often doom innovation within companies to failure. Meer
Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. Meer
The art of alliance management is an integral part of the practice of business in the twenty-first century. Collaborations between companies provide synergistic ideas and a combined capability that surpasses what each firm can achieve, individually. Meer
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Meer
Business ethics are the set of practices and policies that companies use to guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. Meer
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor. Meer
The eight questions in this book hold the key to a customized, dynamic, supportive environment for personal, team and business growth and future success. Meer
Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain. Meer
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. Meer
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor. Meer
Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. Meer
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. Meer
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