Strategisch management

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Klaus F. Zimmermann

Reformen — jetzt!

paperbackDuits9783322824691 21-1-2012

Deutschland ist aus dem Tritt geraten: Massenarbeitslosigkeit, nicht mehr finanzierbare soziale Sicherungssysteme, überschuldete öffentliche Haushalte, ein Staat, der die nötigen Reformen nur zögerlich angeht - all das gibt Anlass zur Sorge. Meer

62,67

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Dynamics of Long-Life Assets

paperbackEngels9783319832944 8-5-2018

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. Meer

60,99

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Payal Kumar

Exploring Dynamic Mentoring Models in India

gebondenEngels9783319564043 14-8-2017

This edited collection explores the variations of mentoring in India in comparison to western models, providing rich contextual interpretation and paving the way for a greater understanding of mentoring as a phenomenon. Meer

183,96

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Denis Cavallucci

TRIZ – The Theory of Inventive Problem Solving

gebondenEngels9783319565927 3-8-2017

The work presented here is generally intended for engineers, educators at all levels, industrialists, managers, researchers and political representatives. Meer

144,99

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Gus Gordon

Leadership through Trust

gebondenEngels9783319569543 29-6-2017

This book proposes that the key ingredient to effective leadership is trust and that leaders must earn the trust of their colleagues to be successful. Meer

78,40

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Jonathan P. Allen

Technology and Inequality

gebondenEngels9783319569574 11-7-2017

This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity. Meer

78,40

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Peter Garrard

The Leadership Hubris Epidemic

gebondenEngels9783319572543 18-10-2017

This edited collection surveys and analyses the multidimensional problem of Hubris syndrome, and its deleterious effect on leadership within organisations. Meer

169,89

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Handbook of Market Research

gebondenEngels9783319574110 3-12-2021

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Meer

780,99

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Sami Basly

Family Businesses in the Arab World

gebondenEngels9783319576299 30-5-2017

This book focuses on topics such as the cultural specificity of Arab family businesses with regard to shaping their governance and management; the influence that specific values in the Arab world could exert on the management of family businesses; how spiritual and religious values influence business in Arab family firms; and the role of emotions in the management of family firms in the Arab World. Meer

156,99

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Chandra S. Mishra

Creating and Sustaining Competitive Advantage

paperbackEngels9783319854175 1-8-2018

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. Meer

155,81

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Rajashi Ghosh

Current Perspectives on Asian Women in Leadership

paperbackEngels9783319855417 14-8-2018

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer

141,74

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Business-to-Business Marketing Communications

gebondenEngels9783319587820 17-7-2017

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer

71,36

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Progressive Business Models

gebondenEngels9783319588032 20-9-2017

This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise. Meer

212,11

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

gebondenEngels9783319455952 14-6-2017

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. Meer

360,99

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Erik Lehmann

Globalization and Public Policy

paperbackEngels9783319359717 9-10-2016

This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

60,99

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Vincenzo Morabito

The Future of Digital Business Innovation

paperbackEngels9783319800325 24-4-2018

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. Meer

60,99

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Adoption of Innovation

paperbackEngels9783319343877 7-10-2016

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Planning and Roadmapping Technological Innovations

paperbackEngels9783319345017 27-8-2016

Across industries, firms vary broadly on how they operate with respect to their Research & Development (R&D) activities. This volume presents a holistic approach to evaluating the critical elements of R&D management, including planning, organization, portfolio management, project management, and knowledge transfer—by assessing R&D management from different sectors. Meer

180,99

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Aiming Big with Small Cars

paperbackEngels9783319345222 23-8-2016

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Meer

120,99

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After–sales Service of Engineering Industrial Assets

paperbackEngels9783319346793 27-8-2016

This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. Meer

180,99

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