Strategisch management

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Kjeld Nielsen

Managing Complexity

paperbackEngels9783319804835 9-6-2018

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. Meer

216,99

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Führen in Krisenzeiten

paperbackDuits9783322845368 12-2-2012

Wie gelingt es, sich als Manager in Krisenzeiten richtig zu verhalten und so die Krise zu bewältigen? Dieses Buch zeigt typische Verhaltensweisen in Krisensituationen, die häufig zu einer Krisenverschärfung führen, und gibt Empfehlungen, wie man es besser macht. Meer

73,89

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Analytics in Smart Tourism Design

gebondenEngels9783319442624 24-10-2016

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. Meer

216,99

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Ronney Aamoucke

Innovative Start-Ups and the Distribution of Human Capital

gebondenEngels9783319444611 22-9-2016

This book contributes to our understanding of the reasons for the uneven geographic emergence and distribution of innovative start-ups and human capital, analyzing the role of the regional knowledge base and specifically academic knowledge. Meer

120,99

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Business Ethics and Leadership from an Eastern European, Transdisciplinary Context

gebondenEngels9783319451855 16-12-2016

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas. The papers in this book derive from the 2014 Annual Griffiths School of Management International Conference, organized by Emanuel University of Oradea, Romania, where academics and practitioners interacted and discussed current insights and research in the different dimensions of business ethics and leadership. Meer

120,99

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Dynamics of Long-Life Assets

gebondenEngels9783319454375 22-5-2017

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. Meer

60,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369181 29-10-2016

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369198 29-10-2016

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Investor Marketing

paperbackDuits9783322903518 27-5-2012

Investor Marketing ist mehr als Investor Relations. Dieses Buch beschreibt Grundlagen, Zielgruppen, die Erarbeitung einer Strategie und deren Umsetzung. Meer

51,46

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Bernd W. Wirtz

Handbuch Medien- und Multimediamanagement

paperbackDuits9783322904911 8-7-2012

Zunehmende Internationalisierung und Konvergenz im Medienbereich verlangen nach neuen Strategien und Problemlösungen. Das Handbuch bietet eine integrierte Managementdarstellung des Medienbereichs. Meer

96,32

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Handbuch Strategisches Management

paperbackDuits9783322907516 4-2-2015

Es wird heute gelegentlich behauptet, dass Strategien und strategisches Management in immer turbulenter werdenden Zeiten an Bedeutung verlieren. Es komme auf die Aus flihrung an, nicht auf die gedankliche Vorbereitung. Meer

124,35

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Baldur Kirchner

Rhetorik und Glaubwürdigkeit

paperbackDuits9783322907677 20-5-2012

Wahrheit und Glaubwürdigkeit bilden die ethischen Fundamente für wirklich überzeugende Rhetorik. Anhand einer Reihe rhetorischer Erfahrungen aus Politik, Wirtschaft und Gesellschaft schildern sie die Voraussetzungen für eine neue Dialogkultur. Meer

57,06

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Sebastian Grimm

Marketing für High-Tech-Unternehmen

paperbackDuits9783322908940 27-5-2012

Der Autor zeigt, wie Hochtechnologie-Unternehmen mit strategischem Marketing leichter Neukunden gewinnen, ihren Umsatz steigern und gleichzeitig die Kosten senken. Meer

68,24

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Ahmed Bounfour

Digital Futures, Digital Transformation

paperbackEngels9783319370323 23-8-2016

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer

66,99

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Conscious Business in Germany

gebondenEngels9783319697383 1-12-2017

This book presents conscious business as a constantly expanding and powerful approach to reinvent and shape organizations in a human and beneficial manner. Meer

120,99

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Sharon J Williams

Improving Healthcare Operations

gebondenEngels9783319469126 24-1-2017

This book examines the design of two care pathways to establish how key principles associated with systems thinking, quality improvement, and supply chain management can improve the design of these services. Meer

68,09

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Leading and Managing in the Social Sector

gebondenEngels9783319470443 2-1-2017

This book explores leadership and management in social sector organizations, which include, NGOs, non-profits, social enterprises, social businesses, and cross-sector collaborations focusing on advancing human dignity and social justice. Meer

96,99

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