Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366906 22-10-2016

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Meer

120,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366944 29-10-2016

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366951 22-10-2016

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Myria Allen

Strategic Communication for Sustainable Organizations

paperbackEngels9783319367132 15-10-2016

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer

72,99

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Design Thinking Research

paperbackEngels9783319367729 22-10-2016

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. Meer

204,99

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Sustainable Automotive Technologies 2014

paperbackEngels9783319368191 29-10-2016

This volume collects the research papers presented at the 6th International Conference on Sustainable Automotive Technologies (ICSAT), Gothenburg, 2014. Meer

120,99

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Andrea Chiarini

Sustainable Operations Management

gebondenEngels9783319140018 21-1-2015

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

120,99

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BPM - Driving Innovation in a Digital World

gebondenEngels9783319144290 20-3-2015

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. Meer

60,99

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Sachin Chaturvedi

Science and Technology Governance and Ethics

gebondenEngels9783319146928 6-2-2015

This book analyzes the possibilities for effective global governance of science in Europe, India and China. Authors from the three regions join forces to explore how ethical concerns over new technologies can be incorporated into global science and technology policies. Meer

60,99

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Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship

gebondenEngels9783319153469 1-10-2020

The second edition of this exhaustive work (ECIIE) comprehensively covers the broad spectrum of topics relating to the process of creativity and innovation, from a wide variety of perspectives (e. Meer

1.920,99

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Ahmed Bounfour

Digital Futures, Digital Transformation

paperbackEngels9783319370323 23-8-2016

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer

66,99

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Alexander Gutzmer

Urban Innovation Networks

paperbackEngels9783319370743 23-8-2016

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer

60,99

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Policies and Programs for Sustainable Energy Innovations

gebondenEngels9783319160320 4-5-2015

This volume features research and case studies across a variety of industries to showcase technological innovations and policy initiatives designed to promote renewable energy and sustainable economic development. Meer

120,99

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The In-Memory Revolution

paperbackEngels9783319166728 21-4-2015

This book describes the next generation of business applications in the innovative new SAP Business Suite 4 SAP HANA (SAP S/4HANA), exploiting the revolutionary capabilities of the SAP HANA in-memory database. Meer

84,99

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Oliver Mack

Managing in a VUCA World

gebondenEngels9783319168883 30-7-2015

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. Meer

204,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170459 1-6-2015

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170510 9-6-2015

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170541 9-6-2015

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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