Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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In the decades since R. Edward Freeman first introduced stakeholder theory, which views firms in terms of their relationships to a broad set of partners, the stakeholder approach has drawn increasing attention as a model for ethical business. Meer
Managing Corporate Impacts draws on the insights and experiences of managers from around the world to examine how companies can manage corporate impacts to co-create enduring value for business and society. Meer
Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives. Meer
Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. Meer
The notion that humanity may be too late to alter climate change could potentially lead to fear and therefore the advocacy of implementing radical strategies and/or hastening the execution of certain measures to the extreme. Meer
Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. Meer
Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. Meer
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Meer
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. Meer
When done well, implementing the principles found in the Cultural Enablers dimension of the Shingo Model leads to an organizational culture that assures a safe environment, places a special emphasis on the development of its people, and engages and empowers everyone in the pursuit of continuous improvement. Meer
This book presents research tested models, methods and tools that can make the work of the facilities manager more robust and sustainable, help long-term strategic planning and support students and practitioners in FM to improve the way they approach and deal with challenges in practice. Meer
Artificial intelligence has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Meer
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor. Meer
In the dynamic and volatile shipping industry, effective performance management is essential to an organization’s success. This book is a practical guide to developing a holistic and comprehensive performance measurement and management system in shipping. Meer
Sustainability is a global issue and, with the advent of further legislation to make organizations ‘greener’, companies are keen to promote sustainable performance to survive in the market. Meer
The Work of Management demonstrates how the concepts, models, and tools of Systems Leadership can be applied practically, enabling you to become a more effective manager by improving your own work to create a more positive and effective organisation. Meer
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. Meer
Entrepreneurs have long been drivers of innovation in developed countries. They start companies and create new industries that keep economies strong and prosperous. Meer
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. Meer
Suitable for a one- or two-semester course for undergraduate and graduate students, this interdisciplinary textbook explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Meer
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