From Local Champions To Global Masters

Name: From Local Champions To Global Masters
Author: P. Verdin

A Strategic Perspective on Managing Internationalization

Gebonden Engels 2001 9780333947302

64,30

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Samenvatting

Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

Specificaties

ISBN13:9780333947302

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Leiderschap, Leiderschap, Algemeen management

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Inhoudsopgave

Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion