Event Management in Leisure and Tourism

Event Management in Leisure and Tourism is the first text to cover the event industry in one volume. It has been written by an experienced industry practitioner and provides a comprehensive overview of event management and organisation.

Real-life examples are used throughout to enhance understanding of the theory. Case studies of major projects in action are also featured as examples of good practice, including the Bude Jazz Festival, the Great North Run, Tall Ships Australia, Leisurelend and the Plymouth Half-Marathon. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

Features
* written by an experienced author and practitioner
* first text to cover the event industry in one volume
* provides students with practical real life examples
* includes end-of-chapter revision questions to test knowledge and comprehension
* case studies of major projects in action are included to provide students with examples of good practice

Event Management in Leisure and Tourism is an ideal text for students studying degree and HND/C courses in event management. It will also be of considerable interest to practitioners.

David C. Watt is a director of his own training company, Leisure Training Consortium, and has many years practical experience of organising events in the leisure and tourism sector.

Also available:
Conferences: A 21st Century Industry
by Tony Rogers
0-582-31930-7

Visit Addison Wesley Longman on the world wide web at http://www.awl-he.com