Businessplans for Dummies

Introduction

Part I: Determining where you want to go
1. Starting your business plan
2. Charting the proper cause
3. Setting off in the right direction

Part II: Sizing up your marketplace
4. Checking out the business environment
5. Taking a closer look at customers
6. Dividing customers into groups
7. Scoping out your competition

Part III: Weighing your company's prospects
8. Establishing your starting position
9. Focusing on what you do best
10. Figuring out financials
11. Forecasting and budgeting

Part IV: Looking to the future
12. Preparing to change
13. Thinking strategically
14. Managing more than one product

Part V: A planner's toolkit
15. Planning in turbulent economic times
16. Making your business plan work
17. Learning from others: a sample business plan

Part VI: The part of tens
18. Ten questions to ask about your plan
19. Top ten business-planning never-evers

Appendix: Glossary of business and accounting terms

Index