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Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things

Paperback Engels 2021 9781398602588
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BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)

Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized.

Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products.

With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.


Aantal pagina's:272
Uitgever:Kogan Page


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Over Bernard Marr

Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence, big data and blockchain. Bernard is one of the world’s most prolific writers and influencers on upcoming technology trends, and is now a renowned leading futurist. He has a regular column in Forbes on AI, the Internet of Things, machine learning and blockchain. As the founder and CEO of Bernard Marr & Co ( https://www.bernardmarr.com/default.asp ) he regularly advises the world’s best-known organizations on digital transformation and business performance.

Andere boeken door Bernard Marr


1: Introduction - Why every business is now a data business
2: Use cases for data
3: Using data to improve your business decisions
4: Using data to understand your customers
5: Using data to create more intelligent services
6: Using data to make more intelligent products
7: Using data to improve your business processes
8: Monetizing your data
9: Defining your data use cases
10: Sourcing and collecting data
11: Data governance, ethics and trust
12: Turning data into insights
13: Creating a technology and data infrastructure
14: Building data competencies in your organization
15: Executing and revisiting your data strategy
16: Looking ahead;

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