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Pagina 73 van 1.741 resultaten

Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

188,41

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JF Hair

Sales Force Management – 2nd Edition

paperbackEngels9781119702832 29-10-2020

203,61

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Charlie Pownall

Managing Online Reputation

paperbackEngels9781137382290 30-9-2015

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Meer

36,16

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Applying Relational Sociology

gebondenEngels9781137379917 18-12-2013

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer

64,30

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GV Smith

Trademark Valuation, Second Edition – A Tool for Brand Management

gebondenEngels9781118245262 17-1-2014

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer

118,64

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G Elliott

Marketing 2e + iStudy Version 2 Registration Card

paperbackEngels9781118389003 14-10-2016

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

121,34

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R Phillips

The Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing

gebondenEngels9781118533338 25-10-2013

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. Meer

27,28

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Ruvio

Consumer Behavior 1st Edition

paperbackEngels9781119912415 19-2-2024

113,03

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A Bird

The Growth Drivers – The Definitive Guide to Transforming Marketing Capabilities

gebondenEngels9781119953319 25-11-2011

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth. Meer

42,51

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D Stewart

The Marketing Pathfinder – Key Concepts and Cases for Marketing Strategy and Decision Making

paperbackEngels9781119961765 29-8-2014

Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. Meer

49,42

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Marketing Management, Global Edition -- Revel

onbekendEngels9781292422152 25-11-2022

Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer

56,14

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Video Game Marketing

GebondenEngels9781138812260 4-10-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

212,05

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Video Game Marketing

PaperbackEngels9781138812277 30-9-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

69,93

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Market-Based Management

PaperbackEngels9781292020396 24-7-2013

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Meer

106,54

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Naresh K. Malhotra

Basic Marketing Research

PaperbackEngels9781292020488 8-8-2013

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Meer

90,94

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Marketing Management

PaperbackEngels9781292727035 12-6-2024

The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer

95,74

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Marketing Management plus Pearson MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292405254 8-4-2022

114,94

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Marketing Management

PaperbackEngels9781292023410 30-7-2013

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Meer

90,94

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Handbook for Market Research for Life Sciences Companies

PaperbackEngels9781138713567 24-5-2017

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Meer

75,56

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Emilio Cvitkovic

Competition

paperbackEngels9781349128594 1-1-1993

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,62

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AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Marketing Denken, Marketing Doen

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