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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Meer
This book explores the significant role of granular computing in advancing machine learning towards in-depth processing of big data. It begins by introducing the main characteristics of big data, i. Meer
This book provides a coherent overview of the most important modelling-related security techniques available today, and demonstrates how to combine them. Meer
The book gives a systematic and detailed description of a new integrated product and process development approach for sheet metal manufacturing. Special attention is given to manufacturing that unites multidisciplinary competences of product design, material science, and production engineering, as well as mathematical optimization and computer based information technology. Meer
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. Meer
This book demonstrates the use of a wide range of strategic engineering concepts, theories and applied case studies to improve the safety, security and sustainability of complex and large-scale engineering and computer systems. Meer
This book presents the latest findings and ongoing research in the field of green information systems as well as green information and communication technology (ICT). Meer
This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. Meer
This book presents general methods for the design of economic model predictive control (EMPC) systems for broad classes of nonlinear systems that address key theoretical and practical considerations including recursive feasibility, closed-loop stability, closed-loop performance, and computational efficiency. Meer
This book takes its reader on a journey through Apache Giraph, a popular distributed graph processing platform designed to bring the power of big data processing to graph data. Meer
This book introduces the reader to the field of multiobjective optimization through problems with simple structures, namely those in which the objective function and constraints are linear. Meer
Companies have long sought to integrate existing Information Systems (IS) in order to support existing and potentially new business processes spread throughout their “territories” and possibly to collaborating organizations. Meer
The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. Meer
This book presents the state-of-the-art in theory and practice regarding similarity and distance measures for intuitionistic fuzzy sets. Quantifying similarity and distances is crucial for many applications, e. Meer
This book addresses critical issues in today’s logistics operations and supply chain management, with a special focus on sustainability. In dedicated chapters the authors address aspects concerning multimode logistics operations, reverse network configuration, forward and reverse supply chain integration, improvement of the production operations and management of the recovery activities, as well as carbon footprint reduction in transportation. Meer
This book contains the refereed proceedings of the 16th International Conference on Business Process Modeling, Development and Support, BPMDS 2015, and the 20th International Conference on Exploring Modeling Methods for Systems Analysis and Design, EMMSAD 2015, held together with the 27th International Conference on Advanced Information Systems Engineering (CAiSE 2015) in Stockholm, Sweden, in June 2015. Meer
This book constitutes the refereed proceedings of the 20th International Conference on Business Information Systems, BIS 2017, held in Poznań, Poland, in June 2017. Meer
Diagnosis-related groups (DRGs) are used in hospitals for the reimbursement of inpatient services. The assignment of a patient to a DRG can be distinguished into billing- and operations-driven DRG classification. Meer
This book provides a postgraduate audience the keys they need to understand and further develop a set of tools for the efficient computation of lower bounds and valid inequalities in integer programs and combinatorial optimization problems. Meer
The development of Operations Research (OR) requires constant improvements, such as the integration of research results with business applications and innovative educational practice. Meer
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