Marketing

Nicol Tadema

101 beïnvloedingstechnieken

Ook jij kunt deze resultaten behalen. In 101 beïnvloedingstechnieken ontdek je de wetenschappelijk bewezen methodes die top-performers dagelijks gebruiken.
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Rubriek: Marketing

gebondenEngels9789811614415 11-7-2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
€ 209,72
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811342837 19-1-2019
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
€ 72,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811342929 21-12-2018
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.  Meer
€ 126,22
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811666698 21-1-2023
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811951282 3-1-2024
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.  Meer
€ 77,52
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789401046152 24-12-2012
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
€ 276,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789819941285 10-8-2023
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 307,54
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9789819986569 13-1-2024
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums.  Meer
€ 154,05
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789819994953 30-8-2024
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience.  Meer
€ 53,86
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789819759132 1-10-2024
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.  Meer
€ 105,35
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811342486 19-1-2019
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789812870582 27-5-2014
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9789815009118 15-3-2022
€ 25,62
Levertijd ongeveer 8 werkdagen | Gratis verzonden
gebondenEngels9789811664328 1-2-2022
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811629280 27-10-2022
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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