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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer
Providing a unique insight into how gender is performed in contemporary high-tech work and introducing a creative and novel way of analyzing the fluidity and rigidity of gender at work through discourse analytic methods the author highlights how changes in the world of work interact with changes in gender relations. Meer
Stress isundoubtedly one of the major work-related illness and is even more likely in times of economic uncertainty and downturn. Theauthors assess the psychological challenges created by instability and uncertainty and provide a survival toolkit that shows the reader how to combat stress in their own lives. Meer
The threat we face from high-stakes risk has never been higher. These challenges include environmental pollution, fragile financial systems and the threat of widespread geopolitical violence. Meer
The content and role of working have changed in significant ways as a result of new technologies and broader social and organisational changes. Work serves a range of purposes for individuals including recognition, influence, self-expression and self-fulfilment. Meer
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. Meer
At the end of the Cold War, the global economic system encountered a new phenomenon in the field of knowledge creation and technological innovation - the birth of mad technologies. Meer
This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into helping customers make the best use of their time when dealing with YOUR organisation. Meer
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Meer
Asset management Standards discussion's main focus on governance issues matches the established structural components of the Asset Management Standard's systematic classification. Meer
An accessible and practical playbook by leading HR expert Paul Falcone to cultivate your most vital resource: having the right people working hard for you. Meer
Learn success secrets from original remote work pioneers on the mindset and strategies they developed to build and grow successful organizations from the ground up. Meer
Profiling Smart Development: A thorough comparative empirical review of real and best e-Development policies and practices towards the Knowledge Economy. Meer
In recent years there has been considerable interest in emotional intelligence. Drawing upon a rich theoretical and philosophical tradition, the author explains the concept and process of emotional production and how this works in gratifying, aversive and hierarchical situations as well as irreversible situations and situations of failure and success. Meer
Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. Meer
The authors contend that current knowledge management efforts in organizations need to be re-focused so that they can be better poised for success. Topics discussed include: missing capabilities of knowledge management, knowledge management in strategic alliances, customer knowledge management, knowledge markets, and knowledge management systems, among others. Meer
Improving Banking Supervision shows how greater market discipline can be used to help improve the quality of banks and their management in a world of increasing complexity, size and innovation. Meer
Politics play a central role in all organisations but to this point they have largely been seen as a negative force. Butcher and Clarke expose this as a misunderstanding and show how political behaviour is entirely endemic to managerial activity and how understanding and managing it can have extremely powerful positive effects. Meer
Downsizing, delayering, corporate liposuction, lean manufacturing, empowerment, knowledge management and networked organization have shaken traditional assumptions about management to their foundations. Meer
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