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Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, Händlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden über verschiedene Kanäle? Meer
Auf der einen Seite immer neue Managementmoden und Machbarkeitswahn, auf der anderen die postmoderne Beliebigkeit konzeptloser Ich-AGs. Holger Rust zeigt pointiert, wie beide Positionen in Sackgassen geraten. Meer
The conference was organized in order to assemble a group of researchers and practitioners in the area of Multiple Criteria Decision Making. The purpose was to discuss the current state of the art with respect to both theory and practice. Meer
Die Auswahl und Einführung von Unternehmenssoftware in Industrie und Handel ist komplex. Es ist schwierig, die Übersicht zu behalten und alle Details zu beachten. Meer
The objective of this conference was to foster a healthy exchange of ideas and experience in the domain of multiple criteria problem solving. This conference was an outgrowth of an earlier conference I organized with Herve Thiriez at CESA, Jouy-en-Josas, France in 1975 during my stay at the European Institute in Brussels. Meer
Innovative Produkte mit einem hohen Kundennutzen schneller als die Konkurrenz am Markt plazieren zu können ist der entscheidende Wettbewerbsvorteil.
Dazu müssen Organisation, Informations- und Entscheidungsprozesse sowie die Abläufe bei der Produktentstehung optimiert werden. Meer
Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausführliche Darstellung internationaler Marketing-Politik. Für die internationalen Basisstrategien "Standardisierung" und "Differenzierung" werden die Einsatzmöglichkeiten aller Marketing-Instrumente im Detail erörtert. Meer
The leadership that a board of directors and its individual directors provides has a profound affect on the future of a company in terms of its performance and success. Meer
In this new book Peter Wickens gets to the very core of what makes a successful and dynamic enterprise. Building upon his earlier work in, The Ascendant Organisation and slaying a number of business fads and sacred cows along the way, he shows how to energise the enterprise in key areas such as leadership, teamworking and innovation. Meer
This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. Meer
This book sets out to examine small technologically innovative enterprises in Europe from the viewpoint of ten international researchers. Drawing on original empirical research, the contributions describe the different aspects of the business development and innovation process, including the creation and development of technology-based enterprises, the growth of the firm, different types of networking activities, and various development strategies when the firm is established. Meer
China is growing at a remarkable pace and exerting a powerful influence on the global economy. How is this rapid development possible? How is China transforming the west? Meer
The author argues that power in organizations has negative and counter-productive effects: management should be based on self-guidance and maximizing each individual's creative resources. Meer
Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. Meer
By looking at the three most recent economic crises, the S&L crisis, the dot-com bubble, and the recent subprime mortgage disaster, the author explains why and how corporate managers led their organizations toward disasters in the long-run. Meer
De Lange suggests a new contextually linked building block model to develop theories of the firm in the field of strategy and organizations. Using this approach, she proposes two models: one that is a realistic American version and another that is a futuristic sustainable model. Meer
Should we rethink growth? Is the abundance of the western world still ethical? Growth, social responsibility and sustainable development are indeed deeply entangled. Meer
Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills. Meer
The scale and complexity of today's corporations dictates that teamwork is essential to realising high performance. This book clearly identifies six critical stages to becoming a world class team, making this a must read text for ambitious and aspiring managers. Meer
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