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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:
Testing and Research
Analytical Techniques
Customer Acquisition
Understanding Buying
Building a Customer Database
Customer Loyalty
Communications Strategy
Communications Briefing
Direct Marketing Agencies
Budgeting
Media Planning
Electronic Channels
Print, Production, and Fulfilment
The Future of Direct Marketing
The text offers a rich blend of theory and examples from professional practice. Meer
Managers are significant actors in contemporary organizations and yet there is very little deep-level analysis of what managers do, and how they understand their managerial selves and social situations. Meer
A member of the AWL OD Series! This book is about the use of data as a tool for organizational change. It attempts to bring together some of what we know from experience and research and to translate that knowledge into useful insights for those people who are thinking about using data- based methods in organizations. Meer
Drawn from the results of five seminars this unique book looks at the four areas of: public sector reform; essential features for public leaders; public leadership in action; and the outline of a public leadership approach for the future. Meer
This book develops a new framework, Management by Values (MBV), for strategic and competitive advantage. Through its step-by-step guide to implementation, it serves as a necessary strategic leadership tool whose practical application will mine market potential through its relevance to individual organizational members. Meer
More and more adults participate as employees in games at work and in public and voluntary organizations. Power at play covers the intricate linkages between pedagogy, play and power. Meer
Drawing on extensive and detailed fieldwork within airlines-an industry that pioneered near-miss analysis- this book develops a clear set of practical implications and theoretical propositions regarding how all organizations can learn from 'near-miss' events and better manage risk and resilience. Meer
This unique collection of papers, from authors whose experience and nationalities are themselves diverse, captures intellectual and personal reflections on diversity. Meer
Based on research-informed 'future-scoping' and emerging practice in the field of executive education this bookis split into three parts: Future Context, Future Learning and Future Learners. Meer
In today's rapidly changing and increasingly complex business world, successful risk management is the key to survival and success. Risks beyond the control of the firm affect businesses more than ever before, and the fundamental job of executives is to anticipate change and manage it on the basis of an opinion about the future. Meer
Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. Meer
Work and well-being is one of the fastest growing areas of concern to business, public sector and government. This book looks at the causes of stress in the modern work-place, and offers practical advice for managers on how to combat stress in their employees, and put in place strategies for developing a healthy workplace. Meer
Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. Meer
This book discusses the impact of government policy, other institutional arrangements, organizational practices, collective and individual behaviour, on things of importance to many of us: work, employment, pay, work environments, learning, participation and voice. Meer
We've all got one; even the best ones aren't always easy to get on with; the worst ones can make life hell. Bosses. It's time to manage them back.
How to Manage your Boss
is the user's guide to getting the best from your manager. Meer
The task-focused, results-oriented guide to leading a team
The Financial Times Essential Guide to Leading Your Team:
Explains how teams develop and why your role is crucial Provides a detailed plan to help you lead with confidence Shows you how to put a team together and how to help them achieve better results Gives you clear benchmarks: how to set goals; monitor and improve performance; motivate and develop the team Includes checklists and a personal action plan to help you assess your own development needs
With advice that is instantly applicable, for any manager or leader at every level and across all sizes of organisation, this is the one guide you can’t do without. Meer
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