Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.

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Brand You

PaperbackEngels9781292457284 17-10-2023

Unleash the power of the authentic ‘You' We all know that branding is a key ingredient to business success, but do you know that purposely branding yourself to fit in with the expectations of others can be damaging? Meer

26,14

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Fraser P. Seitel

Practice of Public Relations, The, Global Edition

PaperbackEngels9781292160054 13-8-2016

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Meer

107,74

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D Fowler

The Informed Company – How to Build Modern Agile Data Stacks that Drive Winning Insights

paperbackEngels9781119748007 21-10-2021

30,05

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J. Baxter

Double-voicing at Work

gebondenEngels9781137348524 13-1-2014

This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace. Meer

64,30

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JC Molleda

Global and Multicultural Public Relations

paperbackEngels9781118673966 23-7-2019

57,67

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Corporate Communications

GebondenEngels9781412931021 28-2-2008

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes. Meer

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Corporate Communications

PaperbackEngels9781412931038 18-3-2008

92,46

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Jacquie L'Etang

Sports Public Relations

GebondenEngels9781412936187 16-12-2013

A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice. Meer

201,90

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Keith Butterick

Introducing Public Relations

GebondenEngels9781412921145 3-2-2011

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. Meer

203,40

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Key Concepts in Public Relations

GebondenEngels9781412923187 5-3-2009

A 'one stop PR shop' for students in this increasingly popular field of study. Meer

207,90

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Jacquie L'Etang

Public Relations

GebondenEngels9781412930475 29-11-2007

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations. Meer

245,38

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Jacquie L'Etang

Public Relations

PaperbackEngels9781412930482 21-11-2007

78,96

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Corporate Communication

PaperbackEngels9781433165634 1-4-2020

Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment. Meer

51,75

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Corporate Communication

GebondenEngels9781433165689 1-4-2020

134,21

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Isaac A. Blankson

Public Relations Management in Africa Volume 1

gebondenEngels9783031267031 13-7-2023

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. Meer

183,90

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Motivating Language Theory

gebondenEngels9783319669298 22-9-2017

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. Meer

85,41

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Out-thinking Organizational Communications

gebondenEngels9783319418445 9-9-2016

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. Meer

84,99

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Public Relations

GebondenEngels9783110552294 8-2-2021

291,55

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Information System Development

paperbackEngels9783319346304 17-9-2016

Information System Development—Improving Enterprise Communication are the collected proceedings of the 22nd International Conference on Information Systems Development: Improving Enterprise Communication—ISD 2013 Conference, held in Seville, Spain. Meer

240,99

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Building an Effective IoT Ecosystem for Your Business

gebondenEngels9783319573908 28-7-2017

This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. Meer

156,99

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