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What does "excellent manufacturing management" mean? Management texts to date have emphasized that it is, above methods such as SPC or TQM, a matter of "intangibles" and "culture". Meer
The term ‘stakeholder management’ describes the policy towards all interest groups that have a stake in a company. Here, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. Meer
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. Meer
This handbook is about methods, tools and examples of how to architect an enterprise through considering all life cycle aspects of Enterprise Entities. Meer
The Fraunhofer Competence Center Knowledge Management presents in this second edition its up-dated and extended research results. In doing so it describes best practices in knowledge management from leading companies and shows how to integrate such activities into the daily business tasks and processes, how to motivate people and which capabilities and skills are required. Meer
Es ist Zeit für eine Änderung des Selbstverständnisses des Marketings: Raus aus der Stagnation und Frustration hin zur Innovation. Dieses Buch - aus der Praxis geschrieben - zeigt in 10 Schritten, wie Sie die Gestaltungsmöglichkeiten im Marketing spürbar erweitern können. Meer
A starter to the concepts of modularization and mass customization.
Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing. Meer
Explains processes and scenarios (process chains) for planning with SAP characteristics.
Uses the latest releases of SAP R/3 and APO (Advanced Planning & Optimization software). Meer
Dieses Fachbuch vermittelt das Basiswissen der Betriebswirtschaft und befähigt den Planer, die angemessenen Rahmenbedingungen für sein Unternehmen zu schaffen, erfolgreich zu kommunizieren, Mitarbeiter zu führen, Chancen und Risiken zu erkennen, die Profitabilität zu messen und zu lenken und so den langfristigen wirtschaftlichen Erfolg seines Büros sicherzustellen. Meer
Das Fachbuch beschäftigt sich mit der Gesundheit von Mitarbeitern in Unternehmen. Gesundheit wird zur Chefsache und zum Wirtschaftsfaktor in Unternehmen. Meer
Corporate Performance Management (CPM) is a basic approach which examines the relationship between corporate performance and process optimization. How to successfully introduce CPM in practice is demonstrated through project reports from E. Meer
This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and graduates to gain a rare, unvarnished insight into people management in business consulting. Meer
Six Sigma has established itself globally over the last 20 years as a best practice concept for optimizing processes. Many renowned companies from a diverse array of business branches successfully deploy Six Sigma and profit from the benefits of Six Sigma-inspired projects, significantly improving their net income. Meer
Closed-Loop Supply Chains (CLSC) offer companies a unique opportunity to improve their profits whilst serving societal responsibility. The management of CLSC differs in a number of ways from managing supply chains in general. Meer
This book investigates what enterprises can do and/or what should it be capable of in order to accelerate organizational changes. Therefore, a capability-based method is developed, which assists in the identification, structuring and management of capabilities. Meer
Implementing co-operative production networks to secure and foster future competitiveness on the global market is a major strategic target for many small- and medium-sized enterprises. Meer
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. Meer
Virtualitiit ist zu einem der Schlagworte des beginnenden 21. Jahrhunderts geworden. Vieles von dem, was heute als virtuell bezeichnet wird, ist dabei realer als die meisten glauben. Meer
Prof. Dr. Jorg Biethahn, Inhaber des Lehrstuhls fUr Wirtschaftsinformatik I an der Universitat Gottingen, vollendet am 24. Mai 2002 sein 60. Lebensjahr. Meer
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