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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Pagina 115 van 3.734 resultaten
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paperbackEngels9783030857714 4-12-2022
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030861087 13-11-2022
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030659257 13-2-2022
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030669157 25-8-2021
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030633752 26-3-2021
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030772031 12-9-2021
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030703264 19-7-2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781036527006 10-10-2024
39,72
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781107014961 28-3-2013
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.  Meer
130,78
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118489673 17-5-2013
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick–and–mortar has shifted to online, while online is shifting into pop–up storefronts.  Meer
25,91
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030764159 4-1-2022
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.  Meer
68,09
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gebondenEngels9783030769345 17-5-2021
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).  Meer
180,99
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paperbackEngels9783030473822 27-6-2021
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious.  Meer
204,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030481131 11-6-2020
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.  Meer
144,99
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paperbackEngels9783031065835 28-5-2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031072024 2-7-2022
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031097812 25-7-2023
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031098604 28-9-2022
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031325021 27-6-2023
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen

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