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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,72

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Business Marketing: An Interaction and Network Perspective

paperbackEngels9789401042819 5-10-2012

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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COVID-19, Technology and Marketing

paperbackEngels9789811614446 12-7-2022

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Meer

211,45

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Changzheng Yang

Sharing Behavior of Brand Crisis Information on Social Media

gebondenEngels9789811666667 20-1-2022

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. Meer

168,99

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Wayne Mullins

Full Circle Marketing

PaperbackEngels9798218058746 13-9-2022

18,87

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Alfonso Pellegrino

Decoding Digital Consumer Behavior

paperbackEngels9789819734566 5-7-2025

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. Meer

84,99

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Creating a Culture of Diversity and Inclusiveness in India Inc.

gebondenEngels9789811642364 8-12-2021

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. Meer

180,99

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

80,07

Verwachte levertijd ongeveer 16 werkdagen

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

80,07

Verwachte levertijd ongeveer 8 werkdagen

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

GebondenEngels9789811276057 5-6-2023

172,94

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Making a Difference Through Marketing

paperbackEngels9789811091681 27-5-2018

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. Meer

120,99

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

PaperbackEngels9789811274466 5-10-2023

80,07

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

PaperbackEngels9789811274527 5-10-2023

80,07

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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