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Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer
The small or mid–sized business′ guide to outselling the big boys
Often, small or mid–sized businesses don′t think they have the resources or the talent to compete with the larger competitors in their industry. Meer
Fred Reichheld′s 2006 book
The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague? Meer
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries,
Silver Bullet Selling reveals the secrets all great sales professionals have in common. Meer
This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer
This is one of the most thoughtful books on branding I?ve come across. Most such books are either quickly–crafted "how–to" books or academic tomes over–burdened with references. Meer
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. Meer
In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. Meer
Praise for
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Meer
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Meer
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Meer
Reorient your selling approach
Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Meer
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ? Meer
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology
What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer
An all–in–one guide to online marketing from the New York Times bestselling author of Never Cold Call Again
In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Meer
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