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Pagina 58 van 3.737 resultaten

Routledge Handbook of Destination Marketing

GebondenEngels9781138118836 18-4-2018

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

298,20

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Mediating the Tourist Experience

PaperbackEngels9781138255609 11-11-2016

Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Meer

72,02

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Branding TV

GebondenEngels9781138142671 30-3-2016

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Meer

189,47

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Arvind Sathi

Engaging Customers Using Big Data

gebondenEngels9781137386182 30-7-2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. Meer

64,66

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Lisa Nirell

The Mindful Marketer

gebondenEngels9781137386298 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

43,43

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Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

GebondenEngels9781138416529 15-11-2017

In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. Meer

241,54

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Mike Esbester

Transformative Propaganda

PaperbackEngels9781138368576 27-11-2018

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. Meer

51,92

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World Heritage and Tourism

GebondenEngels9781138583603 4-6-2019

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Meer

72,02

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Lisa Earle McLeod

Selling With Noble Purpose

gebondenEngels9781119700883 22-10-2020

33,01

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,43

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M Yarnell

How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

paperbackEngels9781118144268 2-3-2012

A contemporary approach to network marketing from the author of the million–copy bestseller, Your First Year in Network Marketing This is a book about reality an unpleasant reality that no one seems to want to address. Meer

23,25

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Karen Mangia

Listen Up!

gebondenEngels9781119723851 26-11-2020

27,43

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Michael Solomon

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

PaperbackEngels9781292153209 26-7-2017

95,63

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Marketing

PaperbackEngels9781292227191 15-7-2019

“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion. Meer

93,34

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Gianluigi Guido

The Salience of Marketing Stimuli

paperbackEngels9781461356455 12-10-2012

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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John R. Rossiter

Measurement for the Social Sciences

paperbackEngels9781489982605 10-10-2014

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. Meer

122,99

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Todd Kelsey

Introduction to Search Engine Marketing and AdWords

paperbackEngels9781484228470 21-6-2017

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Meer

29,29

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Todd Kelsey

Introduction to Search Engine Optimization

paperbackEngels9781484228500 21-6-2017

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. Meer

36,36

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Todd Kelsey

Introduction to Social Media Marketing

paperbackEngels9781484228531 22-6-2017

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. Meer

36,36

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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