Reclame en verkoop

A Business History of the Bicycle Industry

paperbackEngels9783030505653 5-11-2021

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

80,29

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Advances in National Brand and Private Label Marketing

paperbackEngels9783031065835 28-5-2023

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). Meer

180,99

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Lindsey Drylie Carey

Firms in the Fashion Industry

paperbackEngels9783030762575 6-10-2022

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

196,19

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

80,29

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Advances in Digital Marketing and eCommerce

gebondenEngels9783030765194 27-5-2021

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. Meer

192,99

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Omni-personal Luxury

gebondenEngels9783030857684 3-12-2021

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Meer

55,89

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Omni-personal Luxury

paperbackEngels9783030857714 4-12-2022

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Meer

47,35

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Advances in National Brand and Private Label Marketing

gebondenEngels9783030769345 17-5-2021

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783030769376 17-5-2022

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Samuelson Appau

Marketing Brands in Africa

gebondenEngels9783030772031 12-9-2021

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Meer

208,39

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

gebondenEngels9783031098604 28-9-2022

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

122,99

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Customer Knowledge Management

gebondenEngels9783319050584 18-7-2014

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Meer

60,99

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Antonella La Rocca

Customer-Supplier Relationships in B2B

gebondenEngels9783030409920 15-3-2020

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer

122,99

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Antonella La Rocca

Customer-Supplier Relationships in B2B

paperbackEngels9783030409951 15-3-2021

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

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Marketing Communications and Brand Development in Emerging Markets Volume II

gebondenEngels9783030955809 25-5-2022

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

196,19

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Marketing Communications and Brand Development in Emerging Markets Volume II

paperbackEngels9783030955830 25-5-2023

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

196,19

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Lindsey Drylie Carey

Firms in the Fashion Industry

gebondenEngels9783030762544 5-10-2021

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

196,19

Verwachte levertijd ongeveer 9 werkdagen

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Tatiana Gladkikh

Luxury Yachting

gebondenEngels9783030864057 19-11-2021

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Meer

196,19

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Tatiana Gladkikh

Luxury Yachting

paperbackEngels9783030864088 20-11-2022

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Meer

196,19

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Green Marketing in Emerging Economies

gebondenEngels9783030825713 4-1-2022

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Meer

196,19

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AI-selling - AI in het verkoopteam

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