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Sales vanuit je Hart

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Geef nooit korting!

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Sales vol energie

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The Challenger Sale

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Full System Marketing - Hoe je voorloper wordt in B2B marketing en sales

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AI-selling - AI in het verkoopteam

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Pagina 20 van 3.742 resultaten

M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

63,98

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Vintage Marketing Differentiation

gebondenEngels9781137394316 25-3-2017

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Meer

154,97

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Taking Down Goliath

gebondenEngels9781137444202 9-12-2014

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer

56,98

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A. Albee

Digital Relevance

gebondenEngels9781137452801 20-1-2015

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer

56,98

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Why People (Don’t) Buy

gebondenEngels9781137466679 15-5-2015

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

42,98

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Gordon R. Foxall

Perspectives on Consumer Choice

gebondenEngels9781137501196 21-10-2016

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

63,98

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Felix I. Lessambo

International Financial Institutions and Their Challenges

gebondenEngels9781137522696 13-9-2015

Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach. Meer

63,98

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Fashion Brand Internationalization

gebondenEngels9781137523365 30-6-2016

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. Meer

77,98

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Fashion Branding and Communication

gebondenEngels9781137523426 27-4-2017

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Meer

77,98

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Mondher Toumi

Introduction to Market Access for Pharmaceuticals

PaperbackEngels9781138032187 4-1-2017

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer

154,98

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Stephen Coscia

Customer Service Over the Phone

GebondenEngels9781138412224 27-7-2017

Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. Meer

252,97

Verwachte levertijd ongeveer 11 werkdagen

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Brands and Consumers

PaperbackEngels9781032443300 26-8-2024

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. Meer

38,28

Verwachte levertijd ongeveer 8 werkdagen

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Building Integrations with MuleSoft

paperbackEngels9781098158293 30-6-2025

67,08

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Larry A. DiMatteo

International Sales Law

PaperbackEngels9781107585003 7-1-2016

This book brings together the top international sales law scholars from twenty-three countries to review the Convention on Contracts for International Sale of Goods (CISG) and its role in the unification of global sales law. Meer

51,18

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

40,92

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K Robson

Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage

gebondenEngels9781118345566 16-11-2012

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer

35,41

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J. Darroch

Why Marketing to Women Doesn't Work

gebondenEngels9781137358165 2-7-2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

47,18

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

51,93

Verwachte levertijd ongeveer 9 werkdagen

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Justin Champion

Inbound Content

gebondenEngels9781119488958 5-6-2018

Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers. Meer

27,15

Verwachte levertijd ongeveer 9 werkdagen

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M Chevalier

Luxury Brand Management in Digital and Sustainable Times, 4th Edition

gebondenEngels9781119706281 3-12-2020

76,73

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

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