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DK Pigues

Winning with Customers – A Playbook for B2B

gebondenEngels9780470547991 17-9-2010

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Meer

95,17

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Nigel Jackson

Promoting and Marketing Events

GebondenEngels9780415667326 14-3-2013

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer

247,40

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Whale Hunting

gebondenEngels9780470182697 8-2-2008

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine–phase model for successfully finding, landing, and harvesting whale–sized sales accounts the kind of sales that transform your business. Meer

31,45

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Dave Lakhani

Subliminal Persuasion

gebondenEngels9780470243367 20-5-2008

If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Meer

27,30

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WN Ander

Winning at Retail – Developing a Sustained Model for Retail Success

gebondenEngels9780471473572 25-6-2004

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. Meer

49,46

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TC Egelhoff

How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard

paperbackEngels9780470258217 10-6-2008

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer

23,14

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R Owen

Answering the Ultimate Question – How Net Promoter Can Transform Your Business

gebondenEngels9780470260692 5-12-2008

Fred Reichheld′s 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague? Meer

32,84

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C Bauer

Sales Mastery – The Sales Book Your Competition Doesn′t Want You to Read

gebondenEngels9780470900192 29-3-2011

Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Meer

27,30

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S Johnson

Selling Is Everyone′s Business – What it Takes to Create a Great Salesperson

gebondenEngels9780471776734 30-5-2006

"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent. Meer

35,61

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Visual Selling

gebondenEngels9780471793618 11-5-2007

Visual Selling provides salespeople with tools to sell in an increasingly image–oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people s trust, satisfaction and willingness to buy. Meer

23,14

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P Millier

Nuts, Bolts & Magnetrons – A Practical Guide for Industrial Marketers

paperbackEngels9780471853251 5-4-2000

Industrial or business–to–business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. Meer

59,15

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Critical Issues in Tourism Co-Creation

PaperbackEngels9780367761806 25-9-2023

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. Meer

55,90

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JJ Burnett

Nonprofit Marketing Best Practices

gebondenEngels9780471791898 17-4-2007

From a leader in nonprofit marketing, a hands–on guide to the best practices in doing marketing for your organization. In today′s challenging economic climate, every nonprofit organization needs an organization–wide commitment to a comprehensive marketing strategy that increases awareness and support. Meer

48,07

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TH Nilson

Customize the Brand – Make it More Desirable & Profitable

gebondenEngels9780470848227 8-10-2002

This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer

56,38

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Colin K

Network Marketing Blueprint for Success

PaperbackEngels9780473454128 24-9-2018

14,85

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Jay Nagdeman

The Professional′s Guide to Financial Services Marketing

gebondenEngels9780470410790 15-5-2009

The Professional′s Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. Meer

32,84

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H Holtz

Starting & Building Your Catalog Sales Business – Secrets for Success in One of Today′s Fastest–Growing Businessess

gebondenEngels9780471508168 26-7-1990

Now––America′s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America′s best known and most successful businesses, such as Sears, Spiegel, L. Meer

53,61

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AO Putman

Marketing your Services – Step by Step Guide for Small Businesses and Professionals

gebondenEngels9780471509486 4-7-1990

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don′t know what to do. Meer

56,38

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GA Bartick

Silver Bullet Selling – Six Critical Steps to Opening More Relationships and Closing More Sales

gebondenEngels9780470373002 7-11-2008

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Meer

43,93

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The Structure of Transcontinental Railroad Rates – A Publication of the Bureau of Business and Economic Research, University of California

gebondenEngels9780520367340 16-9-2022

113,64

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