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Gary M. Erickson

Dynamic Models of Advertising Competition

paperbackEngels9781461353607 31-10-2012

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. Meer

120,99

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Thomas Pfeffer

Virtualization of Universities

gebondenEngels9781461420644 8-12-2011

The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Meer

122,99

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William D. Booth

Design/Build Marketing

paperbackEngels9781468414332 1-3-2012

With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. Meer

60,99

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The Ultimate Marketing & PR Book

PaperbackEngels9781473683976 3-1-2019

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. Meer

21,79

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Stewart Whyte

How to Start and Run a B&B, 4th Edition

PaperbackEngels9781472140593 15-2-2018

Learn everything you ever needed to know about starting and running your own B&B and pursuing your dream job! Revised and updated 4th edition. Meer

24,56

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Stephen Brown

Brands and Branding

GebondenEngels9781473919518 31-8-2016

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples. Meer

167,77

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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A. Coskun Samli

International Consumer Behavior in the 21st Century

gebondenEngels9781461451242 27-11-2012

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. Meer

120,99

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Ian Chaston

Knowledge-Based Marketing

GebondenEngels9781412900027 21-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

269,93

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Ian Chaston

Knowledge-Based Marketing

PaperbackEngels9781412900034 7-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

91,14

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Sales Forecasting Management

PaperbackEngels9781412905718 8-2-2005

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. Meer

208,51

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Nonprofit Marketing

GebondenEngels9781412909235 26-4-2006

Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. Meer

289,46

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Jim Blythe

Marketing

GebondenEngels9781412910330 10-3-2006

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. Meer

160,26

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Jim Blythe

Marketing

PaperbackEngels9781412910347 10-3-2006

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. Meer

54,03

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NA NA

Puritans at Play

paperbackEngels9781403972125 1-1-1995

For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England. Meer

61,99

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

263,04

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D Littler

The Blackwell Encyclopedia of Management – Marketing V 9 2e

gebondenEngels9781405102544 22-6-2006

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Meer

156,33

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Handbook of Marketing

PaperbackEngels9781412921206 2-3-2006

Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. Meer

63,41

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Edd Applegate

Strategic Copywriting

GebondenEngels9781442244078 5-11-2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Meer

170,02

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Jim Blythe

Principles and Practice of Marketing

GebondenEngels9781446273999 10-12-2013

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. Meer

281,95

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