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Advances in National Brand and Private Label Marketing

paperbackEngels9783030769376 17-5-2022

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Samuelson Appau

Marketing Brands in Africa

gebondenEngels9783030772031 12-9-2021

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Meer

208,39

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Analysing Web Traffic

gebondenEngels9783031325021 27-6-2023

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. Meer

180,99

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The Future of Consumption

gebondenEngels9783031332456 5-10-2023

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. Meer

61,99

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Digital Transformation for Fashion and Luxury Brands

paperbackEngels9783031355912 17-4-2025

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. Meer

208,39

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

gebondenEngels9783031370960 3-1-2024

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

196,19

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Market Entry into the USA

gebondenEngels9783319171234 18-8-2015

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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Die Quintessenz des Vertriebs

paperbackDuits9783031431371 25-11-2023

Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt. Meer

43,61

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

paperbackEngels9783031370991 4-1-2025

196,19

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The Customer Asset

gebondenEngels9783031474200 17-12-2023

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Meer

49,79

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Market Entry into the USA

paperbackEngels9783319373270 22-10-2016

60,99

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Pierre Mora

Wine Positioning

paperbackEngels9783319796345 28-3-2019

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

69,39

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Fridrik Larsen

Commodity Branding

gebondenEngels9783031299650 22-6-2023

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer

55,89

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Consumer Law and Socioeconomic Development

gebondenEngels9783319556239 26-7-2017

This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. Meer

180,99

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Christiane Prange

Market Entry in China

gebondenEngels9783319291383 24-5-2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

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Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

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Juan Antonio Mondéjar-Jiménez

National Brands and Private Labels in Retailing

paperbackEngels9783319071930 26-6-2014

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Meer

120,99

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Social Networks and the Economics of Sports

gebondenEngels9783319084398 2-9-2014

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Ivan L Pitt

Direct Licensing and the Music Industry

paperbackEngels9783319368030 22-10-2016

This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. Meer

120,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319201818 12-6-2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. Meer

120,99

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