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The New Luxury Experience

gebondenEngels9783030016708 8-5-2019

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e. Meer

96,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783030477639 14-5-2020

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). Meer

168,99

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

gebondenEngels9783030488093 14-7-2020

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

159,59

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S. Umit Kucuk

Consumer Voice

gebondenEngels9783030539825 2-9-2020

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Meer

74,19

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Diana Derval

Designing Luxury Brands

paperbackEngels9783030100759 4-1-2019

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

78,99

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Strategic Innovative Marketing and Tourism

gebondenEngels9783030361259 11-3-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

396,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030361280 12-3-2021

396,99

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Emerging Issues in Global Marketing

paperbackEngels9783030089221 22-12-2018

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. Meer

240,99

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Business and Social Media in the Middle East

paperbackEngels9783030459628 27-6-2021

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. Meer

183,99

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Allan Dib

The 1-Page Marketing Plan

PaperbackEngels9781989025017 24-5-2018

21,86

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Higher Education Marketing in Africa

gebondenEngels9783030393786 21-5-2020

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer

122,99

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Andy Plymouth

Facebook Ads 2019

GebondenEngels9781952340062 26-2-2020

30,16

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Higher Education Marketing in Africa

paperbackEngels9783030393816 21-5-2021

122,99

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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

gebondenEngels9783030395186 11-6-2020

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Meer

68,09

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

141,29

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Marco Pichierri

Nostalgia Marketing

gebondenEngels9783031215452 12-3-2023

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. Meer

55,89

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Rethinking Place Branding

gebondenEngels9783319124230 8-12-2014

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. Meer

180,99

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Stavros Georgiades

Employee Engagement in Media Management

gebondenEngels9783319162164 10-4-2015

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. Meer

60,99

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Tourism in Latin America

gebondenEngels9783319057347 16-9-2014

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Mauro Cavallone

Marketing and Customer Loyalty

gebondenEngels9783319519906 18-5-2017

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Meer

144,99

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