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Patrick Petersen
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Pagina 19 van 3.742 resultaten
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PaperbackEngels9780060570156 27-9-2005
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy.  Meer
16,22
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780080969305 9-3-2011
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.  Meer
69,98
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780141015224 4-3-2004
From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business.  Meer
18,99
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780195527988 3-10-2013
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride.  Meer
27,74
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780198256946 13-2-1992
This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world.  Meer
71,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
82,66
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780190625887 28-9-2017
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps.  Meer
68,57
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780141049588 25-2-2010
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be.  Meer
16,22
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9780195158694 17-10-2002
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.  Meer
34,07
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780141036878 3-9-2009
Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.  Meer
18,99
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9780128178218 29-4-2021
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780228850892 13-10-2021
25,91
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780199602131 29-3-2012
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.  Meer
82,65
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780198827337 25-2-2021
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment.  Meer
13,66
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230537378 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230279520 20-11-2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273737780 31-3-2011
Egan, Relationship Marketing 4e  Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
e-bookEngels220 blz.9789087538118 26-9-2013
This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life.  Meer
45,73
Direct te downloaden
e-bookEngels9789087539726 29-11-2011
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'.  Meer
68,13
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